Cleaning up the mess around "greenwashing" 

It seems like EU starts 2024 by cleaning up the mess around "greenwashing"

[ENG version]

✅ On January 17, the European Parliament finally gave the green light for a directive that regulates the use of certain environmental claims. 

✅ Most importantly, common claims like “environmentally friendly”, “natural”, “biodegradable”, “climate neutral” or “eco” will be banned if such declarations will be used without proper confirmation. 

✅ Only those environmental claims that are confirmed by approved certification schemes or established by public authorities will be allowed

Biljana Borzan, Parliament’s rapporteur, said: “Most importantly, companies can no longer trick people by saying that plastic bottles are good because the company planted trees somewhere – or say that something is sustainable without explaining how. This is a big win for all of us!”

Big applause for this action!

#cosmetics #beautyindustry #EUdirective #directive #greenwashing #claims

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